How To Leverage White Space For Effective Web Design

Themes provide WordPress users with an inexpensive and easy way to create a virtual interface. These prebuilt templates are one of the key features which encourage users to convert HTML theme to WordPress or post queries like how to migrate my website to WordPress on online forums. Most users will be familiar with the blank space in the design of most themes. Sometimes referred to as negative space, amateurs are unaware of how to use this white space for effective web design. A common trend among new website owners is to fill every available area with some content. This is not the right approach and leaving empty spaces can help improve the appearance and performance of websites. In this article, we will discuss white space and how it affects web design.

What Is White Space?

All the area left between the various page elements is termed as white space. This space is left to help visitors distinguish between the different components of a page. The spacing between lines and letters as well as the empty area surrounding text, images, columns, etc. is white space. The term must not be interpreted literally, and space can be of any color. The only condition is that it must be empty without any text or graphical elements.

This blank area is an essential aspect of web design. Expert professionals use it to drive a visitor’s attention to the desired location. The empty part provides an ordered look to the layout of a webpage. When used innovatively, it can help add a dramatic effect to a webpage or give it a sophisticated look. Without this vital element, it will be hard to read the content or distinguish between different sections of a page.

How To Use White Space Effectively?

The key to leveraging white space for effective web design is to not leave too much or too little of it on a page. Let’s take a look at some tips for incorporating this area in web design.

1. Consistent Use Of Micro White Space

The small gaps between lines of text, images in a gallery, menu links or other similar elements are called micro white space. These gaps help visitors easily read textual content and distinguish between different components of a web page. Try to think of it as a margin or border surrounding a particular element. The dimensions of the vacant area on all sides of an element must be exactly the same. This will give a ordered look to the whole page. The consistent usage of the micro white space puts no strain on the eyes of users.

2. Use Macro White Space For Better Organization

The large empty areas seen between sections of a page or around content blocks are called macro white space. They also separate the header, footer, and sidebar from the main content. This vacant area helps visitors in understanding the structure of a web page. Users can differentiate between sections by just glancing at the page. When ample space is left vacant, they can spot key components like navigation easily. It can be used to convey the relationship between the different elements. Closely linked components will have a lesser gap between them as compared to unrelated elements.

3. Surround CTAs With White Space

The call to action buttons are important for websites as they help generate leads for the business. Placing them at prominent positions where they can be easily spotted is the standard practice. Their visibility can be improved even more by leaving some blank space around them. With right colors and design, the CTA button will become even more easily recognizable on a page. This will be beneficial for the website.

4. Use White Space To Build Hierarchy

Visual hierarchy is a vital aspect of web design which involves arranging elements according to their importance. White space plays a key role in establishing a visual hierarchy on a page. The blank area left around a prominent object will immediately draw the visitor’s attention towards it. Think about the homepage of the popular search engine Google. A simple design with lots of white space focusing user’s attention only on the Google logo and the search box.


In order to use white space for effective web design, it is necessary to know the requirements of a website for striking the right balance between content and negative space.

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