Late at night, I was scrolling down Instagram and stumbled upon a fashion blogger account, this account recommending a small jewellery designer from London. The designer has quite recently settled her store and was starting the voyage of online marketing and building her social media presence.
It made me think – what are the best advertising strategies to build brand awareness?
Developing brand awareness is critical not only for start-ups but also for businesses with an established position on the market. After all, the rivalry is fierce and grabbing the attention of your prime customers is essential for your business to flourish.
What you need a powerful brand awareness program to imprint your brand identity among potential customers, such programs or campaign brings the following benefits:
- It inspires consumer’s decisions making process when they have to select between two firms.
- It energies repeat purchases.
- It enhances an increase in marketplace share and conversions.
Putting your brand on the path of growth and earning requires hard work but, hopefully, with a little help from this short review, you will be able to build brand awareness and eventually increase your sales!
HOW TO BUILD BRAND AWARENESS?
Building awareness of your brand or business can be manageable when you have a bulletproof plan on-board.
There are plenty of strategies you can implement to build your brand awareness, from a strong social media presence to search engine optimization.
Here are 5 essential marketing tactics to build brand awareness:
- Social Media Presence
- Search Engine Optimization
- Social Media Ads With Re-targeting
- Brand Launching Events
- Promote Brand Through Office Accessories
Let’s dive into the detail discussion of these topnotch marketing tactics.
- SOCIAL MEDIA PRESENCE
It’s challenging to visualize the world without social media. Well-reputed social media networks can do miracles to your brand awareness program.
Claiming that almost everyone is now on social media platform is not an overstatement. According to recent social media statistics, Instagram has more than one billion active users, and that number is still increasing. That’s a great market you can’t even think to miss.
Also, the popularity of the social media channel is a cherry on the top because you can deliver your message to new viewers comparatively easy and at small prices.
So, you must consider building a strong social media presence to create brand awareness to a broader audience. Producing a lot of high-quality content regularly can be pretty a formidable task. That will inevitably boost your brand awareness as social media users will involve with your content.
- SEARCH ENGINE OPTIMIZATION
SEO stands for search engine optimization. It is the practice to improve your website ranking in search engine result pages. A website that follows the techniques of search engine optimization will be more likely to rank high in Google, so the users are more likely to attract it.
According to search engine recent statistics, top 3 search engine result pages garner 95% of internet traffic. This revealed the importance of search engine optimization in terms of brand awareness.
If you want to build brand awareness with the help of SEO practices, you need to consider what people are looking for. Tools like SEMrush or Ahrefs will assist you to discover the right keywords you should rank your website for.
- SOCIAL MEDIA ADS WITH RETARGETING
One of the most influential approaches you can practice to promote your business these days are Facebook ads. With Facebook ads, you can reach a very exact audience, and you can do it very quickly. Facebook allows you to target the audience by interest, age, relationships status, geographic location, and so on.
Retargeting your visitors through social media ads, especially Facebook and Instagram is the icing on the cake for your brand awareness program. Retargeting ads imprint on users mind, hence he develops your brand awareness.
Within a small budget, you can reach out to your potential and prime customers through the social media ad campaign.
- BRAND LAUNCHING EVENTS
A launch event is an excellent technique to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the brand, both at the event and via social media platforms, the better you imprint brand awareness among people.
Choose the venue like schools, colleges, shopping malls, subway station that are relevant to your brand and your target audiences. Carry out the promotional activities to create your brand or business awareness.
Such activities create hype among people, and they tend to spread the word among their friends and family. Hence you can build brand awareness in a broader audience.
- PROMOTE BRAND THROUGH OFFICE ACCESSORIES
One of the best tactics to creating brand awareness is the promotion of your brand through office accessories including pens, letterheads, visiting cards, and custom lanyards. Mainly, the custom lanyards help you highlight business branding and thus upsurge customer engagement and retention.
For small and medium-sized businesses, it is always a challenge for them to find affordable techniques to upturn their brand visibility. They always busy in finding out where investment will work and return the highest benefits. Custom lanyards are a useful tool to reinforce brand visibility in affordable budget.